In today’s
hyper-competitive environment, launching an ecommerce site is simply not enough
to expand your business. It is imperative to think beyond your ecommerce site if
you want to increase the visibility of your online products and improve
ecommerce sales. This is because your website alone cannot reach the entire
target market. So apart from selling products from your website, following are
the different distribution channels that you should look for in order to grow
your business:
Distribution Channels to Boost
Ecommerce Sales
Online Marketplaces:
Taking the
help of third-party marketplace channels is one of the best ways to extend the
reach of your online sales. Studies show that eBay and Amazon dominate the
online market space. Selling your products on these two biggest marketplaces
can definitely help you to make substantial amount of profit. So start selling
through these online companies and stop worrying about your business. You can
rely on these two most dominant marketplaces as your source of customers. In
order to increase the chances of sale on these marketplaces, make sure your
product comes with a detailed product description, relevant image, and is
backed by positive customer feedback and success stories.
Social Media:
Social media
platform is another distributor channel that can contribute to improve
ecommerce sales. You can reach out to more prospective clients and raise
awareness about your ecommerce website through social networking sites like
Facebook and Twitter. You can also use social media like Youtube to your
benefit and drive more customers to your ecommerce website. For instance, you
can advertise your video on Youtube to promote your products. If you are
offering any special discounts for a limited period of time, they can also be
advertised on social media to get the most out of your discount sales.
Blogs:
Content
distribution channels like blogs can also work wonders to promote your business. You can write blogs to market your business
to target your audience. With blogs, you can discuss in detail about the
product. Regularly updating your blogs with relevant keywords will make your
content search engine friendly, thereby helping to increase traffic, generate
leads, and create a positive impact about your website.
You can also
use emails to keep your customers informed about your latest blog posts. So whenever
you publish a new blog, just notify it to the customer through emails. The
email should contain a link that redirects customers to your blog. This way you
deliver your high quality content directly to your customers.
Physical Store:
It is
observed that 92% of retailers do their business online, yet maintaining a
physical store can help to target your customers’ expectations. For instance, a
physical store will help to target those looking for an in-person customer
experience. It can be a perfect complement to your online store. For certain
products, customers want face-to-face interaction with store employees. They
want to physically touch the product before purchasing it. With a physical
store, you can give enhanced customer interaction with store employees, thereby
increasing the chances of sale.
Also those
who are unware of your ecommerce site, can be given a brief summary of your
ecommerce business when they enter your physical store. This too can work to
promote your ecommerce business. Also any product not available in the physical
store can be easily purchased from your ecommerce store, thereby keeping your
customers happy and satisfied, which is critical for long-term business success
So, when it
comes to increasing ecommerce revenue at a much faster pace, you can rely on
these aforementioned distribution channels that have the potential to bring new
customers and impact sales volumes.
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