Importance of Shopping Cart in Ecommerce

Your visitors are able to successfully shop from your online store due to shopping cart, a software that is designed to enable online shoppers to buy products. Simply put, your website will work as an online store only when you incorporate a shopping cart software. It is considered to be an integral part of online shopping portals that allows you to make your online catalog accessible to customers for online ordering. So if you want to ever open an online store on the Internet, make sure to use this software to facilitate online shopping.

A shopping cart can be compared to a shopping basket that you use to carry products in grocery stores. Similarly, with Ecommerce shopping cart software, customers can choose items from online catalog, add them to virtual basket as well as place orders. So whether it is about browsing through product pages or entering payment details, shopping cart ensures that your online visitor is able to complete the transaction successfully. Without this software, you won’t be able to accept your customer’s credit card payment.

A shopping cart software is made up of 2 components, viz. storefront (accessible to visitors) and backend (accessible to administrator to manage the store). Depending upon the products selected by the buyer, the software calculates the total accurately. It takes into consideration all the parameters set by the business owner including shipping and handling charges, taxes etc., while creating an order.

Quite a few shopping carts are designed to keep a track of visitor activity on your Ecommerce solution. For instance, it can track what products have been chosen and taken to the checkout page. Depending on your business needs, decide what features you want to include in your shopping cart. For instance, if you are a large enterprise handling huge number of products with complex business rules, you might need a sophisticated shopping cart. More the features, higher will be the price of the shopping cart.