Every B2B Customer does not have the same Pricing. An Ecommerce platform is not capable of managing such varied pricing structure.
Yes, it is a fact that every B2B customer has specific pricing. This is one of the major concerns expressed by many B2B companies. So you may feel that handling B2B customers can get complicated. However, there are ecommerce solutions that are specifically designed for B2B environment. A sophisticated B2B ecommerce platform can handle some of the most complex pricing strategies of varied customers. So whenever a B2B customer logs in, you can configure the store in such a way that only the pre-approved products and pricing are visible to that customer. All in all, if you choose the right ecommerce platform, dealing with B2B customers will become a breeze.
I don’t deal with B2B customers. Why should I use B2B Ecommerce platform?
There are quite a few companies that unknowingly deal with B2B customers, yet say that they don’t require B2B ecommerce. Educational institutes and corporates are not the only ones that fall under B2B customer group. If your customer segment includes wholesalers or even suppliers, it means you are doing B2B business. So when you are selling to both B2C and B2B customers, you need to segment your site into sections that correspond with different groups of people who will be accessing the site. Many organizations use B2B ecommerce solutions to create a separate homage for each B2B customer. This type of personalization can work wonders to increase B2B sales and overall revenue.
I sell my products through multiple channels. Can using B2B ecommerce platform benefit me in such circumstances?
If you are targeting customers on various channels, it is time to use a multi-channel ecommerce platform. Multi-channel ecommerce will allow you to sell your webstore products across different channels including marketplaces (Amazon, eBay etc) or on social stores (Facebook, Twitter etc.). It is a single integrated platform that enables you to engage with customers no matter what the channel, which in turn will help to maximize sales.
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